• Caliber Data Labs

Mobility as a Service business model

Exploring the mobility as a service value chain (part 4)


In previous posts, we discussed how the “smart vehicle” is at the center of new mobility. Phones evolved from antennas in our pockets to supercomputers in our pockets. Vehicles are evolving from engines on wheels to supercomputers on wheels.


We also discussed how these smart connected and automated vehicles are leveraged by fleet operators that we called AV Network Operators. The services these companies provide are upending the traditional business model of selling a single car to individuals and families one at a time. They are changing it to selling many cars to one or multiple large fleet operators who can lower the overall cost of transportation thanks to superior technology that is being used in their products (vehicles) and operations (networks).

Autonomous Vehicle Value Chain Adapted from Smart, Connected Products by Michael E. Porter

Please check out the full article on Medium!

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