Exploring the mobility as a service value chain (part 1)
Let’s go back to 28 June 2007. A day before the launch of the first iPhone. This event changed how the internet was experienced. Up to that point, we were stuck to desks and computers if we wanted to browse the web. Or at best, were using sub-optimal experiences using Blackberries and Palm Pilots! The graph below says it all. Looking at the growth of data traffic compared to voice, the paradigm shift is clear. In China, Xiaomi, built a multi billion dollar business by calling its brand Mobile Internet.
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