Exploring the mobility as a service value chain (part 3)
Smart mobility (or Mobility as a Service), that is, the increasing use of digital platforms to manage traveler journeys end-to-end, will reshape mobility ecosystems over the next 20 years.
In the previous posts here and here, we mapped smart mobility transition to the smartphone one to make it more tangible. The smartphone revolution helped create digital media giants such as Facebook and Google who led the market in taking in billions of dollars in ad spending (picture above). Who will the Smart Mobility revolution benefit the most?
Please check out the full article on Medium!