AV Value Chain — Data Perspective | Part 2 — Integration by Reference Design

Due to the complex and evolving landscape of the AV Industry at present, we must look deeper at each company in order to understand how the Data sub-tier specifically feeds into the AV Value Chain. This can be done by starting at the top of the value chain and drilling-down to draw a more detailed picture of the company’s alliance strategy.

Here is the second corresponding alliance model characterized by McKinsey that can help depict how data will be fed into the AV Value Chain:

2. Integration by Reference Design

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